Privacy & cookies
Last updated 22 October 2026
We make personalised player shields, often of children, so we take your privacy and your family's photos seriously. This page explains in plain English what we collect, why, who we share it with, how long we keep it and your rights.
1. Who we are
sportsshields.ie is run by Business Print Limited, Unit 3, Ballymount Drive, Ballymount Road, Walkinstown, Dublin 12, D12 W028, Ireland. We are the "data controller" for the personal data described here.
Questions or requests about your data: email sales@businessprint.ie.
2. What we collect and why
| What | Why we use it | Legal basis |
|---|---|---|
| Shield designs: photos, player name, position, number, stats, club crest and club name | To show your preview, make and print your shield | Contract with you |
| Name, email and phone | To process your order, send confirmations and contact you about it | Contract with you |
| Delivery address | To deliver your order (not needed for Click & collect or club delivery) | Contract with you |
| Order details, discount codes and gift vouchers | To take payment, apply discounts, keep accounts and handle queries | Contract; legal obligation (tax records) |
| Coach accounts: name, email, squad names, fundraiser bank details | To run squad links and pay out club fundraiser funds | Contract with the club/coach |
| Gift voucher buyer and recipient names and emails, gift message | To create and deliver the gift voucher | Contract with the buyer |
| Help chat messages | To answer your questions | Our legitimate interest in helping customers |
Children's photos. Photos are uploaded by a parent, guardian or coach. Please only upload a photo of a child if you are their parent or guardian, or have their parent or guardian's permission. We only use photos to make the shield you ordered. We never publish them, use them in marketing or share them with other customers. Our marketing images use made-up sample players only.
We do not sell your data, and we do not use it for automated decisions about you.
4. How long we keep it
- Photos and shield designs: deleted 3 months after your order. Unordered drafts may be deleted after 3 months of no activity.
- Order, invoice and payment records: 6 years, as required by Irish tax law.
- Gift vouchers: kept while the voucher has a balance, as vouchers don't expire.
- Coach accounts and payout details: while the account is active, then up to 6 years for fundraiser payment records.
- Help chats: up to 12 months.
You can ask us to delete your photos and designs sooner at any time.
5. Your rights
Under GDPR you can ask to see, correct or delete your personal data, ask us to restrict or object to how we use it, and receive a copy in a portable format. Email sales@businessprint.ie. We'll reply within one month and may need to confirm your identity first.
If you're unhappy with how we handle your data, you can complain to the Data Protection Commission (dataprotection.ie), 21 Fitzwilliam Square South, Dublin 2, D02 RD28.
7. Keeping your data safe
The site is served securely over HTTPS. Photos are stored in private cloud storage and only shown to people with the design or order link. Admin and coach areas are password protected, and card payments are handled entirely by Stripe.
8. Changes to this policy
We may update this policy, for example when we add a new service. The date at the top shows when it last changed.

